Can I use copyrighted music for on hold?

Filed under: Uncategorized — admin @ 11:55 am

~ This was posted on - December 19, 2008

Recently, www.spiritwireless.com wanted to use “Riders in Sky”, a popular 70’s song, as background music to their on-hold production. It made sense: their businesses is satellite telephones, but it costs money… sometimes big money.

The American Society of Composers, Arrangers, and Producers manage the copyrights on the vast majority of American-origin songs. If you use a copyrighted song for the purpose of enhancing your business in anyway – you owe the composer and performer money; and ASCAP http://en.wikipedia.org/wiki/ASCAP manages that legal responsibility. See also www.ascap.com/copyright.html.

There’s no guarantee that they will find you out if you decide to violate the copyright, but I can say that the bigger you are – the more likely you are to get fined. Copyright management can seem heavy handed http://entertainment.howstuffworks.com/music-licensing3.htm

, and rudely applied (http://www.law.umkc.edu/faculty/projects/ftrials/communications/ASCAP.html)

their legal case is bulletproof. Whomever you use for custom-on-hold messaging, make sure their copyrights are in order.

A bad option: Even playing the radio for your on-hold is technically illegal, as you are rebroadcasting music for the purpose of enhancing your business without paying for it.

For more information about using copyrighted music, see our FAQ section at http://holdtimestudios.com/faq.php


How to wake up callers with on-hold messaging

Filed under: Creative Marketing Ideas,Music On Hold — admin @ 10:25 am

~ This was posted on - December 15, 2008

You may think that on-hold is for putting people to sleep, but that’s because you’ve never heard well written script. One of our more interesting clients is a second-hand gadget retail store – www.ilikestuff.com. Potential customers call stuff to get a valuation on their Xbox or Blackberry, and Stuff uses their on-hold to keep them waiting just a bit longer.

Warning: the following sample is not for everybody, but it works great for Stuff.

YOU MAY HAVE WONDERED HOW WE CAN TELL WHAT AN ITEM IS WORTH. A FEW YEARS AGO WE HIRED SOME READERS FROM THE PSYCHIC FRIENDS NETWORK, BUT THEY DIDN’T WORK OUT. WEREN’T TOO GOOD AT GUESSING PRICES. SO WE BOUGHT SOME BOOKS, AND YOU CAN SEE THEM WHEN YOU BRING YOUR STUFF IN. WE’RE HERE TO HELP- PLEASE REMAIN ON THE LINE.

What I’ve heard is that callers actually ask to get put BACK on hold to hear more the paragraphs! Now, that’s a great compliment.

Here’s another technique: Ask the question, then provide the answer in the next paragraph. Here’s www.golfscorecards.com, encouraging callers to re-order brochures.

REDESIGN PENALTY 1

WHAT’S THE PENALTY WHEN A PLAYER STRIKES ANOTHER PLAYER’S BALL ON THE GREEN IN STROKE PLAY? THE ANSWER IS COMING UP.

REDESIGN PENALTY 2

IF YOU PUTT INTO ANOTHER PLAYER’S BALL, IT’S A TWO STROKE PENALTY. WHAT’S THE PENALTY IF YOU WANT TO REDESIGN YOUR SCORE CARD WHEN YOU RE-ORDER? NOTHING – BECAUSE WE DO IT FREE. PLEASE LET US KNOW EXACTLY WHAT YOU WANT AS SOON AS WE RETURN TO THE LINE. THANKS FOR CALLING GOLF SCORE CARDS INC.

Read more good reasons at http://www.nfib.com/object/3654938.html, and hear it done the right way at www.holdtimestudios.com


Should use trivia in my music on hold?

Filed under: Creative Marketing Ideas — admin @ 12:09 pm

~ This was posted on - December 8, 2008

Oh definitely. Most callers expect to hear “blah, blah… most professional…. Best customers service…. Blah blah… for over 50 years.” It’s positively uninspired, and frankly gives the music on hold industry a bad name. At Hold Time Studios, we’re digging all the time for good industry trivia to make the caller’s experience more informative. Here’s an example from www.christiansenelectric.com

USING THE RENEWABLE ENERGY OF THE WIND AND SUN HAS BEEN IN THE HEADLINES, BUT IT’S BIOMASS, LIKE PLANT MATERIAL AND WASTE, THAT SUPPLIES 15 TIMES MORE ENERGY THAT SOLAR AND WIND COMBINED THE UNITED STATES… SO, WHETHER YOU’R MAKING ELECTRICITY OR USING IT, CHRISTENSON ELECTRIC WILL HELP YOU IN JUST A MOMENT.

It’s solid, concrete info that will draw your caller in, forming a context for them to listen to new things about your company. We’ve found that using industry and historical trivia is most popular in these industries:

- Construction trades

- Dental

- Retail

- Veterinarian

- Hi-tech and software

Trivia is not popular with financial institutions, who work overtime to make sure their customers know how solid and secure they are. Hence the classical music with those guys…. hear lots of samples at www.holdtimestuiods.com.


How Long should my messaging on hold paragraphs be? Part 2

Filed under: Uncategorized — admin @ 8:26 am

~ This was posted on - December 3, 2008

One fun technique we use here at Hold Time Studios is taking a big concept, and splitting it into two paragraphs to market to music on hold callers. For example: How much does the average caller know about fraud litigation. Not much, so www.heekinlawoffice.com took a big concept and broke it into two paragraphs.

FRAUD 1

TODAY’S BUSINESS CLIMATE IS RAPIDLY CHANGING, AND THE HEEKIN LAW FIRM IS AT THE FOREFRONT OF THAT CHANGE – ESPECIALLY IN FRAUD RELATED MATTERS. IN A WORLD WHERE 97% OF ALL INFORMATION IS CREATED AND STORED ELECTRONICALLY, IT CAN TAKE AN INTERDISCIPLINARY TEAM OF PROFESSIONALS TO INVESTIGATE FRAUDULENT ACTIVITY. BUT RATHER THAN REACTING TO THE PROBLEM, THE HEEKIN LAW FIRM BELEVES THERE IS A BETTER WAY – WELL TELL YOU ABOUT IT IN JUST A MOMENT.

FRAUD 2

BENJAMIN FRANKLIN ONCE SAID, “AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE.” THAT’S CERTAINLY TRUE WITH THE RISK OF FRAUD. THE HEEKIN LAW FIRM HAS THE SKILLS AND EXPERIENCE TO DETER AND DETECT FRAUD. WE PROVIDE FRAUD PREVENTION TRAINING, ADVISING YOU WITH A TEAM OF PROFESSIONALS, INCLUDING LAWYERS, ACCOUNTANTS, COMPUTER FORENSICS, AND HR. THANK YOU FOR CALLING – WE’LL BE BACK ON THE LINE IN JUST A MOMENT.

The beauty of this approach in scripting is this: it makes the on-hold caller wonder what’s coming next…. Instead of fighting the impulse to hang up, they’re hanging on to get the answer!






Copyright 2008 © Hold Time Studios Site design by Doug Williams & Associates