Welcome Schulhoff Veterinary Hospital!

~ This was posted on - October 31, 2010

What they do:

Schulhoff Animal Hospital serves an affluent community of pet lovers in Connecticut from remodeled mansion that was used (briefly) as General Sherman’s headquarters in the Civil War. It’s a family-run business, that really took the time to communicate the feel of their pet hospital; And so, our writing on this project achieved the best type of on-hold messaging content: stories!

Our Favorite paragraph:

UNUSUAL CASE, BOA CONSTRICTOR, PT. 1

DOCTOR BENYEI TELLS AN AMUSING STORY ABOUT WHEN HE WAS FIRST STARTING OUT AS A YOUNG VET, WILLING TO TACKLE ANYTHING THAT CAME ALONG. ONE SATURDAY MORNING THE EXAM ROOM WAS FULL OF LITTLE SICK POODLES AND CATS. A FEW MINUTES LATER DOCTOR BENYEI LOOKED UP AND THE ROOM WAS EMPTY, EXCEPT FOR A TWELVE-YEAR-OLD BOY SITTING THERE WITH A PAPER SHOPPING BAG. THE REST OF THE STORY, IN TEN SECONDS…

UNUSUAL CASE, BOA CONSTRICTOR, PT. 2

AS DOCTOR BENYEI WAS STARING WITH CURIOSITY AT THE SHOPPING BAG, OUT POKED A HEAD AND PEERED AROUND LIKE A PERISCOPE ON A SUBMARINE. IT WAS A SIX-FOOT BOA CONSTRICTOR WITH AN UPSET STOMACH! WELL, OF COURSE DOCTOR B. TOOK CARE OF THAT POOR SNAKE! WHATEVER’S AILING YOUR PET, BRING IT IN AND WE’LL MAKE IT ALL BETTER! TELL US ABOUT IT, WHEN WE RETURN TO THE LINE.

Marketing Challenge:

Every veterinary clinic wants their customers to do two things 1) come back for regular checkups, and 2) Use them for the scope of services that they provide. Schulhoff Veterinary Hospital has a dog and cat boarding service which is the best in the area. Cats can freely roam around on furniture in a dedicated room, and watch the action outside through an antique picture window as the sun streams through. Sounds like the perfect cat holiday for me!

Equipment:

Veterinary service has a strong seasonal aspect: Summer for vaccines and outdoor issues, Holiday for “keep your pets away from…”, and Winter for cold-weather issues. So, Schulhoff needed to update their production seasonally. Hold Time installed a player that automatically updates their productions over the internet within two hours of it being completed in our studio. Best of all, Schulhoff’s doesn’t have to do anything but approve the production… Hold Time handles the rest!

Schulhoff was referred to us through our website, www.holdtimestudios.com, but not to the home page, they told me. Curiously, the keywords “music on hold Avaya” takes the search engines to the Installation Page of our website, which lists instructions for many types of phone systems.


Using on-hold for small phone systems, and the RCA Executive Series

Filed under: Hold Music Player,music on hold technology — admin @ 3:17 pm

~ This was posted on - October 18, 2010

A few days ago, I got a question from a telecom friend about small phone systems: the little two to four line phone systems at Staples or Office Depot, like the RCA Executive Series phone systems*. Can they do on-hold?  Well, I don’t like them anymore than you do, but they do take third party adapters that add this feature to cheap phones.

We do what works:

A small California company that makes custom adapters for consumer-grade phone systems that are commonly sold in the U.S. There are a couple of methods

  • Blinking light diodes: A glued-on light sensor detects the blinking “HOLD” light on the face of the phone, and plays the music.
  • Voltage Shift: The Analog adapter is tuned to detect the voltage shift in the line when a caller is put on hold, triggering music to play.
  • Keystroke: If nothing else works, # or * will trigger the music to play, or turn off.
They run between $100-225, and Hold Time make sure you get the right one for your phone system.

What doesn’t work:

The Intellitouch OHP 6500 and 7500 players

Please, no.  I’ve got a few of these as doorstops in my garage because I got tired of customers complaining they didn’t work.

INteresting idea, but doesnt work that well...

You can find more information on small phone systems here, but I’d rather you email me for details on your system

*A special note about using RCA Executive Series 25403 (and the like) phones for music on hold. The annoying BEEP that callers hear on hold cannot be turned off.  Sorry, Frank. The best work around is to buy another small system (like this one), get a professional grade phone system.  Equipped with a music on hold analog adapter from Hold Time Studios, we can effectively mask the BEEP… but we can’t make it go away altogether.

Every phone system has a different configuration, and Patrick knows what to do.  Email him, or talk to him right now at 800-521-5570.


Referral Gift Card winner announced!

Filed under: Creative Marketing Ideas — admin @ 12:49 pm

~ This was posted on - October 8, 2010

Hold Time Music used a gift card promotion to generate leads with our existing clients ending on September 30th, 2010.

- For a minimum of three leads, participants got a Starbucks gift card (easy to do, since you could throw a rock in Portland and a hit a Starbucks).

- Participants were entered into a drawing for a larger gift card to Fred Meyer, Nordstrom, or Home Depot.

I was alone in Hold Time’s music on hold studio, and wanted to be as fair as possible as we randomly determined the results, so I used www.random.org.   The winner was one of our friends at Riverside Golf and Country Club, who was referred to us by Integra Telecom years ago.

See the video of the drawing HERE!


Vancouver Chamber Promotion – Free set up and Equipment!

Filed under: free hold music,Promotions — admin @ 7:37 am

~ This was posted on - October 1, 2010

We’re a small commercial studio in the Portland – Vancouver area, and we want to make it easy for you to get quality on-hold messaging on your phone system. We’ll be speaking to your best customers… the one’s who are calling you!

For a limited time, Hold Time will waive all setup fees, including equipment and installation charges, for members of the Vancouver Chamber of Commerce that commit our smallest package: a one year subscription with two productions. It runs about $50/mo. Other options are available, from two to twelve changes per year.  Get the deal now, at 503-740-0121, email me at pbolan@holdtimemusic.com

You don’t have pay for:

- a digital remote-controlled player ($400)

- installation ($125)

- any custom analog adapters for small 2 to 4 line systems ($200-300)

What does this sound like?  Hear lots of samples here!

Don’t have business grade phone system?

No problem, Hold Time uses custom analog units to play messaging on phones that don’t have on-hold messaging capability. They run about $200-$300, depending on your phone system… but for members of the Vancouver Chamber of Commerce – no charge. Read more about these adapters here.

Who else is using Hold Time in the Chamber? Lots!

Battleground Dental

Beacock Music

Clark County Fire District

Cascade Flooring America

Pritchard Orthodontics

Phillips Chiropractic

Pioneer Pest Management

Salmon Creek Oral Surgery and Periodontics

Team Logic IT

And then give Patrick a call so he can see your phone system and a your free custom sample to you! 503-740-0121. Patrick is the owner, and can answer all the questions!

Watch a short video about how it works:







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