Welcome to Rehabiliation Medicine Associates!

Filed under: Music On Hold,music on hold technology,On Hold Messaging — admin @ 7:17 am

~ This was posted on - March 4, 2011

Equipment:

Rehabiliation Medicine Associates has three faxes running almost full time, and with an abundance of accessory phone lines, Hold Time installed our fax-based unit, the RUF 2700. This music on hold player is designed to sit on the back end of the fax line like a credit card machine. Faxes pass-through the unit, but the RUF will answer when our studio dials into to upload a new production. A special DTMF code on the phone line alerts the recording software in the player to answer, and receive a new production.

What they do:

When someone’s body has been subjected to a traumatic event, like a car accident, burns, or cancer, there will be significant changes in their lifestyle. RMA’s doctors diagnose, and guide them through this process of healing, and helping them deal with the, in some cases, dramatic reduction in physical strength, or mental fitness.

Marketing Challenges:

RMA’s business is almost entirely by referral, so medical professionals and clients would be hearing the same production. A medical professional will want to know the scope and qualifications of RMA, but the patient is interested in what exactly is going to happen when they come in to an appointment.

The doctors at RMA had a problem typical to medical institutions: Although they want their patients and referral sources to know their qualifications, they’re reluctant to market themselves. I’m proud that Hold Time used a on-hold messaging paragraph format that struck a balance between the two. Here it is:

WHAT IS IMPORTANT PART 1

THANKS FOR CALLING REHABILIATION MEDICINE ASSOCIATES. WE BELIEVE WE’RE ONE OF THE BEST PHYSICAL MEDICINE AND REHABILIATION CLINICS IN THE NORTHWEST, AND WITH GOOD REASON: ON OUR MEDICAL STAFF IS THE MEDICAL DIRECTOR OF LEGACY REHABILIATION SERVICES, AND GRADUATES FROM SOME OF THE TOP TRAINING PROGRAMS IN THE COUNTRY, ALL WITH WIDE RANGING SPECIALTIES LIKE AMPUTEE REHABILIATION, , AND EVEN NARROW SPECIALTIES LIKE POST POLIO SYNDROME. IT SOUNDS IMPRESSIVE, BUT IT’S NOT THE MOST IMPORTANT THING HERE. WE’LL EXPLAIN IN JUST A MOMENT.

WHAT IS IMPORTANT PART 2

DESPITE OUR MANY DEGREES, TITLES, AND SPECIALTIES… WHAT’S MOST IMPORTANT IS THAT WE’RE YOUR DOCTOR TODAY. WE KNOW THIS IS NOT AN EASY ROAD FOR YOU RIGHT NOW, BUT THOUSANDS HAVE TRAVELED IT WITH OUR HELP. THE DOCTORS AT REHABILIATION MEDICINE ASSOCIATES ARE HERE TO TAKE THAT JOURNEY WITH YOU, AND YOU’LL HAVE OUR FULL ATTENTION IN JUST A MOMENT.

You can see how it says, “We’re awesome, but no one here is tooting their own horn!”






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