Chris at Prestige Limousines ads polish to his phone system

Filed under: Uncategorized — admin @ 4:12 pm

~ This was posted on - September 28, 2011

Chris Casteel, the owner of www.prestigeportlandlimousines.com, knows how to polish up his fleet – and his phone system.  Hold Time appreciate Chris as a fine customer, and his callers appreciate not getting “dropped off” in music on hold dead space: the radio. 

 

 


The wild side of creative on hold marketing

Filed under: testimonials — admin @ 4:02 pm

So, Hal at ilikestuff.com is one of my favorite customers because he let’s us do pretty much whatever we want.  Here’s a testimonial:

http://www.youtube.com/watch?v=iOh6g_0NEzI


Comparing Hold Time prices with Muzak

Filed under: Uncategorized — admin @ 7:54 am

~ This was posted on - September 17, 2011

Apples to Apples with Muzak

Hold Time Music is delighted to take on another multi-location client who was using Muzak.  The sale was easy – local in-person service, creative scripting, and 40% less (hello!) than what they were current paying Muzak for the same on-hold messaging service.  

 This was also one of our first installations in the local market using an internet appliance from Premier Technologies.   By digitally uploading productions to an on-site player, customers get

 - CD quality playback
 - on-the-fly changes, broad across multiple locations in as little as 10 minutes
 - one less device on their auxiliary fax line. 

Although we’re 40% less on price, Hold Time Studios is 200% better on customer service and quality.   Learn more about us here, and read our testimonials from customers who have great on-hold!


Welcome to Automax!

Filed under: Uncategorized — admin @ 10:40 am

~ This was posted on - September 8, 2011

Welcome to Automax!

 

 What they do:

Automax is Frank’s automotive repair shop in Canby, Oregon.  A couple of bays, and small enough so that Frank is involved with every vehicle, and so his on-hold productions include a lot of info on who he is, and encouraging the consumer to come back again… because repeat business is key to his sustainability.  Not unlike another Hold Time customer, Just Right Automotive in Frank started as a mechanic himself: first at a dealer, then in his garage, and when his garage got too small, at his current business location. 

 

Marketing Challenges:

Many of our automotive clients have the same problem: getting the customer back for maintenance.  Come to think of it, dental offices have the same issue! 

 

“Maintenance is always cheaper than repair,” mechanics say again and again.  To illustrate their point, they’ll tell you that most transmissions fail because of a lack of fluid maintenance, a simple change for under $100 could keep you from a transmission repair that costs $1000′s. 

 

Here’s a good script we wrote for Automax:

 

IGNORING LIGHTS

YOUR VEHICLE IS TWO TO FIVE THOUSAND POUNDS, AND THE BRAKES ARE THE ONLY THING BETWEEN YOU AND A MAJOR CATASTROPHE… SO IF BRAKE LIGHT IS ON, PLEASE PAY ATTENTION… EVEN IF THE CAR IS STOPPING OKAY.  SOMEWHERE, THE SYSTEM IS FAILING, AND IT’S MOST LIKELY TO STOP WORKING AT ALL WHEN YOU REALLY STOMP ON IT IN AN EMERGENCY.   THE SAME GOES FOR A SOLID CHECK ENGINE LIGHT.  WITH OVER FIFTY SENSORS REPORTING IN YOUR VEHICLE RIGHT NOW, AUTOMAX OF OREGON IS READY TO DIAGNOSE AND GET YOU SAFELY ON YOUR WAY

These phones are terrible.

.  WE’LL BE RIGHT WITH YOU!

 

Equipment:

The chronic on-hold beep on his 4-line RCA Executive phone system was driving Frank crazy, and there is no way to turn it off.  Hold Time installed a special adapter and player to enable the hold option on this RCA system which masked the “beep”, but it wasn’t good enough.  And I really hate these systems anyway.  Automax eventually purchased a newer, nicer phone system. 

 

Automax found Hold Time by way of direct referral from another Hold Time music on hold customer: CHS Machine, a machine shop in Portland that remanufactures old engines.


My favorite Triathlon podcasts.

Filed under: random stuff — admin @ 3:06 am

~ This was posted on - September 4, 2011

Triathlon is very cognitive and information rich, and I’m asked all the time about where to find free resources to geek out on – the answer?  Podcasts!  I love podcasts, all that information about triathlon sitting on my smart phone waiting for me in the middle of a long run to keep me company.   These podcasts have their sponsors of course, but the information is GOOD, RELEVANT to a triathlete, and FREE.  Enjoy!

#1: Ben Greenfield Fitness: Hour long podcasts that go deep – really deep – into endurance sports nutrition, and the training aspects of triathlon.  I actually met Ben at Rev3 in Portland as we waited for the swim start and asked him, “How do you know so much?”  ”Oh, I read a lot.”  No doubt!  I listen to every episode, usually when I’m sweating.

#2: Endurance Planet: Similar to the cognitive Ben Greenfield podcast, but with more interviews with pro triathletes, industry news, and race highlights.

#3: Ironman Talk: Two quirky Ironman guys from Australia do interviews with everybody, and chat about “all things Ironman”.  The production value of this podcast is amateurish, but it’s entertaining if you’re crazy about Ironman.

Other resources:

Many of the professional triathlete blogs are just trying to sell something, but Chris McCormack’s Facebook page, and Chrissie Wellington’s blog are honest and real, giving you a sense of what life is like for them.  I’ve also been heavily influenced by the book Born to Run (see those Vibram’s on my feet?), and geek out a little bit on pro cycling news at Velonews. The Petzl Facebook page frequently has cool links and videos for long distance running and adventure sports.

Patrick is the owner of Hold Time Music, provider on on-hold messaging and music on hold to hundreds of companies from Portland, Oregon.


Gearing up for the Fall-Winter Season our Music on Hold clients

Filed under: Uncategorized — admin @ 6:04 pm

~ This was posted on - September 1, 2011

We’re gearing up for the Fall-Winter 2011 Turnover!  Most of our clients will be receiving on-hold scripts for the Fall-Winter 09 season in several days.   Hold Time will have written some new paragraphs for you, but only YOU know what your customer really needs to hear.

 Here are some unique marketing ideas we’ve gotten from our clients in the last quarter that might help you sharpen up this affordable and effective market channel.

Please let us know which of these ideas work best for you company!

#1 Doing more for the customer.
Get them signed up!

We’ve seen many clients get smarter with their marketing because, frankly, they’re having to dig harder for new customers.  

-          Print and Email Newsletters
-          Direct Mail
-          New or upgraded website

 What are you doing to keep your customers coming back?  Tell them with Hold Time – that’s what we’re here for!


#2 “Live Local, Buy Local”

“Buying Local” has been an effective sales strategy lately, even for Hold Time.  As our main competitorMuzak is in bankruptcy and out-of-state, we’ve seen an uptick in unhappy businesses switching to Hold Time.

For your business consider: 

 - “Live local, buy local” not only makes economic sense, it’s good for the environment too.  
  – Can you match internet pricing on your product?   
  – Do you offer selection or customization that your customer can’t get anywhere else?

Sometimes consumers don’t realize that smaller providers have better prices and better service than large competitors.


#3 Giving More for Less
Who wants LESS ice cream?

Don’t make this mistake: Dreyers Ice Cream has cut their standard ice cream packaging from 2 to 1.5 quarts in the last year, just when customers are demanding reduced or even free products in exchange for their loyalty.  

Have you ever gotten your tire fixed for free?  That’s the service your customers are hoping to get when they call you today.  Let them know through Hold Time that you appreciate their loyalty. 

This idea comes from Galvin Communications, which produces a very good marketing e-newsletter.


#4 You Are Accessible
People want to know you

If you’re in the same pond with a large competitor, you’ve got an advantage - your customers can talk to you.  Here’s an example: 
 
“WE REALLY ARE HERE TO ANSWER ALL OF YOUR QUESTIONS – AND FIELD YOUR SUGGESTIONS AND COMPLAINTS AS WELL.  IN FACT, WE’LL LET YOU TAKE IT STRAIGHT TO THE TOP AND TALK TO THE OWNER.  CAN YOU SAY THAT ABOUT OUR COMPETITORS?!  JUST EMAIL  KEITHV@YOURCOMPANY.COM , OR ASK TO SPEAK WITH KEITH WHEN WE RETURN TO THE LINE.”

This idea came from Keith, the Owner of Great Western Inks.

 

Hold Time would invite you take a look at our (true) Testimonials, and check the links on Phone System Compatibility for your phone system.  Our process includes per piece, and packages of productions to keep your music on hold relevant!  Learn about us at www.holdtimestudios.com

 






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