Music on hold equipment sales show recession’s impact.

Filed under: Uncategorized — admin @ 7:55 am

~ This was posted on - October 15, 2011

MOH Industry Buzz
Sales “spurty”, says manufacturer

Hold Time uploads productions to phone systems

MOH equipment manufacturers are one of the last ones to see a recovery in the economy.  Why?  

Most on-hold vendors, Hold Time Studios, recover equipment from discontinued accounts.  If attrition and new sales remain even, they don’t need order any new MOH players, as used players can be redeployed into the field.

One vendor told me: 

“I’ve got customers that used to order three players a month from me that haven’t ordered for a year.”

or,

“Sales are spurty at best… we’re down, but fortunately we’ve got other (telecom equipment) product lines that haven’t been hurt too bad.”

How are MOH vendors and studios doing?  Frankly, better than the manufacturers. Since MOH is a dynamic market channel, customers opt for several discounted productions uploaded in a minimum one year term.  Not as profitable, but more recession-resistant.  HOld Time has done better than many, in part because of our excellent customer service.  We don’t make the same mistakes as other companies, because we’re serious about doing a good job with on-hold messaging!  Check out our blog on “doing right by customer compalints”.

Learn more about on-hold messaging, and Hold Time Studios by contact our owner, Patrick, at 800-521-5570.  Thanks!


My favorite music on hold paragraph for the FW 11 season

Filed under: Uncategorized — admin @ 11:05 am

~ This was posted on - October 14, 2011

As we wrap up writing and recording on-hold paragraphs for our customers, my favorite paragraph so far is from Cornelius Veterinary Clinic.  This paragraph totally rocks!  It’s informative, relevant, and fun.  Here you go: 

Speaking of politics….Oh, not again!…. your pet doesn’t need a national health care plan— because you voted for the Cornelius Veterinary Clinic! Thank You! You already chose a plan that will take care of alltheir needs regardless of preexisting conditions, age, sex or breed, religion or party affiliation. If you love them enough to bring them in, we’re non-partisan enough to give them our very best every visit!

Voiceover by Dr. Bullard: “Hi I’m Dr. Bullard.  I love my job. I’m not retiring, and I support this message.”

What great paragraph, especially with the Voiceover at the end.  Want to hear it?  Call them up at 503-357-2525 and ask to get put on hold.

I’ll admit that we have a lot of companies that won’t go that far, they prefer a more “straight-laced approach” to their on-hold messaging… and we can do that music on hold too.  (Although, it’s not as fun.)

 

 


My favorite music on hold paragraph for the FW 11 season

Filed under: Uncategorized — admin @ 11:04 am

As we wrap up writing and recording on-hold paragraphs for our customers, my favorite paragraph so far is from Cornelius Veterinary Clinic.  This paragraph totally rocks!  It’s informative, relevant, and fun.  Here you go: 

Speaking of politics….Oh, not again!…. your pet doesn’t need a national health care plan— because you voted for the Cornelius Veterinary Clinic! Thank You! You already chose a plan that will take care of alltheir needs regardless of preexisting conditions, age, sex or breed, religion or party affiliation. If you love them enough to bring them in, we’re non-partisan enough to give them our very best every visit!

Voiceover by Dr. Bullard: “Hi I’m Dr. Bullard.  I love my job. I’m not retiring, and I support this message.”

What great paragraph, especially with the Voiceover at the end.  Want to hear it?  Call them up at 503-357-2525 and ask to get put on hold.

I’ll admit that we have a lot of companies that won’t go that far, they prefer a more “straight-laced approach” to their on-hold messaging… and we can do that music on hold too.  (Although, it’s not as fun.)

 

 


Here’s an explainer of how we do music on hold prorductions

Filed under: Uncategorized — admin @ 3:35 pm

~ This was posted on - October 8, 2011

Check out this video that we made that explains how productions are laid out, and installed on your phone system!

 

 


Cell phone in watery grave teaches a marketing lesson.

Filed under: Uncategorized — admin @ 11:28 am

~ This was posted on - October 2, 2011

The pool in our new home had been unattended for nine months, and the liner was shot.  As the kids looked on longlingly at an empty pool  in the summer heat, Lisa and I bought and installed a new liner.   

Liners are hard to install.  This is mine.

Then. I fell in clothes and all…great.  New Android phone in my pocket all wet.  NOT great.

a watery grave

 

I thought I was out a cell phone, but a little marketing done months earlier turned me into a new customer of Gary Mello.

 

1.  Gary cold calls in-person Stuff, one of our on-hold customers.

2.  Patrick’s cell phone goes for a swim.

3.  Patrick mentions it to Stuff’s owner.

4.  Patrick goes to Gary.

5.  Gary fixes phone for $40, saving me $450.

 

Interesting how a little word of mouth can travel so far!  The same is true in our businesses.  The owner of Stuff once wisely told me, ” Marketing works, you just don’t know which half.”  

 

YOU have a solution; And if someone is looking for it a little marketing can go a long way!   Hold Time doesn’t promise to solve all your marketing problems, but we can guarantee that your best customers (the one’s who are calling you) will GET that message!






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