Welcome to Automax!

Filed under: Uncategorized — admin @ 10:40 am

~ This was posted on - September 8, 2011

Welcome to Automax!

 

 What they do:

Automax is Frank’s automotive repair shop in Canby, Oregon.  A couple of bays, and small enough so that Frank is involved with every vehicle, and so his on-hold productions include a lot of info on who he is, and encouraging the consumer to come back again… because repeat business is key to his sustainability.  Not unlike another Hold Time customer, Just Right Automotive in Frank started as a mechanic himself: first at a dealer, then in his garage, and when his garage got too small, at his current business location. 

 

Marketing Challenges:

Many of our automotive clients have the same problem: getting the customer back for maintenance.  Come to think of it, dental offices have the same issue! 

 

“Maintenance is always cheaper than repair,” mechanics say again and again.  To illustrate their point, they’ll tell you that most transmissions fail because of a lack of fluid maintenance, a simple change for under $100 could keep you from a transmission repair that costs $1000′s. 

 

Here’s a good script we wrote for Automax:

 

IGNORING LIGHTS

YOUR VEHICLE IS TWO TO FIVE THOUSAND POUNDS, AND THE BRAKES ARE THE ONLY THING BETWEEN YOU AND A MAJOR CATASTROPHE… SO IF BRAKE LIGHT IS ON, PLEASE PAY ATTENTION… EVEN IF THE CAR IS STOPPING OKAY.  SOMEWHERE, THE SYSTEM IS FAILING, AND IT’S MOST LIKELY TO STOP WORKING AT ALL WHEN YOU REALLY STOMP ON IT IN AN EMERGENCY.   THE SAME GOES FOR A SOLID CHECK ENGINE LIGHT.  WITH OVER FIFTY SENSORS REPORTING IN YOUR VEHICLE RIGHT NOW, AUTOMAX OF OREGON IS READY TO DIAGNOSE AND GET YOU SAFELY ON YOUR WAY

These phones are terrible.

.  WE’LL BE RIGHT WITH YOU!

 

Equipment:

The chronic on-hold beep on his 4-line RCA Executive phone system was driving Frank crazy, and there is no way to turn it off.  Hold Time installed a special adapter and player to enable the hold option on this RCA system which masked the “beep”, but it wasn’t good enough.  And I really hate these systems anyway.  Automax eventually purchased a newer, nicer phone system. 

 

Automax found Hold Time by way of direct referral from another Hold Time music on hold customer: CHS Machine, a machine shop in Portland that remanufactures old engines.


Gearing up for the Fall-Winter Season our Music on Hold clients

Filed under: Uncategorized — admin @ 6:04 pm

~ This was posted on - September 1, 2011

We’re gearing up for the Fall-Winter 2011 Turnover!  Most of our clients will be receiving on-hold scripts for the Fall-Winter 09 season in several days.   Hold Time will have written some new paragraphs for you, but only YOU know what your customer really needs to hear.

 Here are some unique marketing ideas we’ve gotten from our clients in the last quarter that might help you sharpen up this affordable and effective market channel.

Please let us know which of these ideas work best for you company!

#1 Doing more for the customer.
Get them signed up!

We’ve seen many clients get smarter with their marketing because, frankly, they’re having to dig harder for new customers.  

-          Print and Email Newsletters
-          Direct Mail
-          New or upgraded website

 What are you doing to keep your customers coming back?  Tell them with Hold Time – that’s what we’re here for!


#2 “Live Local, Buy Local”

“Buying Local” has been an effective sales strategy lately, even for Hold Time.  As our main competitorMuzak is in bankruptcy and out-of-state, we’ve seen an uptick in unhappy businesses switching to Hold Time.

For your business consider: 

 - “Live local, buy local” not only makes economic sense, it’s good for the environment too.  
  – Can you match internet pricing on your product?   
  – Do you offer selection or customization that your customer can’t get anywhere else?

Sometimes consumers don’t realize that smaller providers have better prices and better service than large competitors.


#3 Giving More for Less
Who wants LESS ice cream?

Don’t make this mistake: Dreyers Ice Cream has cut their standard ice cream packaging from 2 to 1.5 quarts in the last year, just when customers are demanding reduced or even free products in exchange for their loyalty.  

Have you ever gotten your tire fixed for free?  That’s the service your customers are hoping to get when they call you today.  Let them know through Hold Time that you appreciate their loyalty. 

This idea comes from Galvin Communications, which produces a very good marketing e-newsletter.


#4 You Are Accessible
People want to know you

If you’re in the same pond with a large competitor, you’ve got an advantage - your customers can talk to you.  Here’s an example: 
 
“WE REALLY ARE HERE TO ANSWER ALL OF YOUR QUESTIONS – AND FIELD YOUR SUGGESTIONS AND COMPLAINTS AS WELL.  IN FACT, WE’LL LET YOU TAKE IT STRAIGHT TO THE TOP AND TALK TO THE OWNER.  CAN YOU SAY THAT ABOUT OUR COMPETITORS?!  JUST EMAIL  KEITHV@YOURCOMPANY.COM , OR ASK TO SPEAK WITH KEITH WHEN WE RETURN TO THE LINE.”

This idea came from Keith, the Owner of Great Western Inks.

 

Hold Time would invite you take a look at our (true) Testimonials, and check the links on Phone System Compatibility for your phone system.  Our process includes per piece, and packages of productions to keep your music on hold relevant!  Learn about us at www.holdtimestudios.com

 


Please Hang up – avoiding music on hold hell

Filed under: Creative Marketing Ideas,On Hold Messaging — admin @ 8:51 am

~ This was posted on - March 30, 2009

What is the #1 thing people don’t want to hear on-hold?

- An out-of-tune radio.

What is the #1 thing business owners don’t want customers to hear on-hold?

- A radio advertisement for somebody else.

What is the biggest waste of space on a phone system?

- Silence, while your customers are listening for someone to help them.

What is the second biggest waste of space on a phone system?

- Music-on-hold with lots of distortion guitar (which sounds awful over the phone), and badly written scripts.

What is the most overused, oxymoronic phrase for messages on hold?

- “Your call is important to us.”

o While that may true, don’t remind the caller of it then fill their ear with bad music-on-hold. The best compliment we routinely get at www.holdtimestudios.com is, “Our customers ask to get put back on-hold!” I’m not kidding – read our testimonials!

What’s the most inappropriate music on hold selection we’ve heard?

- Mozart’s Requiem, for a life insurance company!

Honestly, folks…. You can do better with www.holdtimestudios.com. Please read our testimonials and see the music on hold can be fun, engaging, and present your company in a way that will

- callers on hold longer

- help your customers understand the scope and background of your business

- cross-sell products and services your customers are not aware of

- create an marketing impression where there was once was…silence!


How to write a bad telephone onhold advertisement

Filed under: Creative Marketing Ideas,On Hold Messaging — admin @ 9:58 am

~ This was posted on - January 5, 2009

We’ve all heard them… and here’s what makes an on-hold production more annoying than helpful.

  1. Paragraphs are too long… If your average caller is on-hold for 20 seconds, then why write paragraphs that take 30 seconds to read through? They’ll never hear the beginning and/or the end.
    1. Solution: Keep you paragraphs to 20 seconds or less.
  2. Poor music choice… Let’s say you’re a finanicial planner, and use hard rock. Yet, most of your clientel doesn’t like hard rock. Your on-hold will do more harm than good.
    1. Solution: Aim for the lowest common denominator, usually light jazz.
  3. Too much generic information… As in, “ABC company has provided the best customer service in our industry for since 1980.” Oh, please… you do more harm than good with that dreary pablum.
    1. Solution: Work industry statistics into good stories about your company. What do you tell people who want to know a little more about your company – this is your chance?
  4. Micro-managing professional writers… To be honest, business owners who insist on writing their own on-hold messaging even when the service is part of the package are shooting themselves in the foot. Hold Time Studios will take the time to interview you, listen to your what your company is about, then use our experienced creative writers to come up with a script that will hit the target!
    1. Solution: Let the professionals do what they’re good at. You’ll always get the opportunity to approve it.
  5. Use outdated information… Callers will immediately recognize if you’re advertising an event on hold that happened in the past.
    1. Solution: Change the production more frequently.

Get it right at www.holdtimemusic.com, or www.holdtimestudios.com!






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