Putting Your business on hold with music and messaging
~ This was posted on - April 29, 2009
Occasionally, I’ll see articles popup in main-stream media about Music on hold on business telephone systems like NEC, Cisco, and Avaya. Recently, I spotted one in the Costco Connection magazine. Good stuff. Here’s a recap:
While everyone is trying to optimize their websites with SEO, teleseminars, and social networking, one of the most cost effective means of dynamic marketing is using your telephone system. This applies to companies that have any kind of call volume, because it gives you an affordable way to talk to your most important customer, the one that is calling you.
Use the radio for music on hold? pity. Inevitably, a competitor is going to get their ad on the radio, and your customers will hear it while their on the phone with you! Bad taste, but really great guerilla marketing for them!
Music on hold can actually reduce call volume by redirecting callers to other customer service interfaces, like your website. Typically, “We’re sorry you have to wait for a moment, but you can take care of many typical transactions like…. On our website: www.xyz.com.” Instead of adding another receptionist, redirect your customers to an automated marketing channel you’ve already spent time and money on: your website.
Most people who dial in on your business telephone system have blinders on – their focused on one thing that you provide; And yet you know that there are a whole host of services offered. Wouldn’t you like them to know about those? Use messaging on hold to mention sale prices or special offers, and don’t’ forget to remind them to inquire about it when a sales representative returns to the line.
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