Should use trivia in my music on hold?

Filed under: Creative Marketing Ideas — admin @ 12:09 pm

~ This was posted on - December 8, 2008

Oh definitely. Most callers expect to hear “blah, blah… most professional…. Best customers service…. Blah blah… for over 50 years.” It’s positively uninspired, and frankly gives the music on hold industry a bad name. At Hold Time Studios, we’re digging all the time for good industry trivia to make the caller’s experience more informative. Here’s an example from www.christiansenelectric.com

USING THE RENEWABLE ENERGY OF THE WIND AND SUN HAS BEEN IN THE HEADLINES, BUT IT’S BIOMASS, LIKE PLANT MATERIAL AND WASTE, THAT SUPPLIES 15 TIMES MORE ENERGY THAT SOLAR AND WIND COMBINED THE UNITED STATES… SO, WHETHER YOU’R MAKING ELECTRICITY OR USING IT, CHRISTENSON ELECTRIC WILL HELP YOU IN JUST A MOMENT.

It’s solid, concrete info that will draw your caller in, forming a context for them to listen to new things about your company. We’ve found that using industry and historical trivia is most popular in these industries:

- Construction trades

- Dental

- Retail

- Veterinarian

- Hi-tech and software

Trivia is not popular with financial institutions, who work overtime to make sure their customers know how solid and secure they are. Hence the classical music with those guys…. hear lots of samples at www.holdtimestuiods.com.

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