Using your phone system to market your website

Filed under: Creative Marketing Ideas — admin @ 9:06 am

~ This was posted on - November 12, 2008

Adding an on-hold messaging system gives you another way to talk to your existing customers, and new callers – and mentioning your website several times in the music on hold production will produce more web hits. Here’s how:

A few years ago we installed a new customer that sold restaurant equipment online and in a retail store www.rosesequipment.com. They’re website was very informative, and many of the questions people were calling about were actually answered on the website. Plus, Roses Equipment had carefully photographed nearly every item in their 100,000 square foot showroom, and they wanted their customers to see it!

Our sister company, www.holdtimemusic.com, writes in their literature, “You’ve got their ears on hold, why not get their eyes too? You know their sitting in front of a computer when they call you.” Roses’s asked us to heavily pitch their website with scripting like this:

THANK YOU FOR CALLING ROSES EQUIPMENT AND SUPPLY. WE’RE GLAD YOU’VE CALLED TODAY, BUT IF YOU WANT TO SEE MORE PRODUCTS THAN YOU CAN REVIEW IN AN AFTERNOON, POINT YOUR BROWSER TO WWW.ROSESEQUPIPMENT.COM. THERE YOU’LL FIND PICTURES AND INFORMATION ON EVERYTHING WE CARRY, WE’LL BE RIGHT WITH YOU.”

The manager called me a few weeks later. From the day their telephone on-hold messaging system went live, they saw a 20% increase in their web hits. These hits are the most valuable – not some search engine or casually browsing surfer – but real customers who’ve already made the call and are actively engaged at learning more about their store. It’s a win-win for Roses and for the caller.

1 Comment »

  1. I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.

    Comment by Dan Waldron — November 12, 2008 @ 9:16 am

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