http://www.holdtimestudios.com/blog Hold Time Studios Blog Wed, 02 Dec 2009 04:53:55 +0000 http://backend.userland.com/rss092 en “Repetitio est mater studiorum.” Rendered in English, the statement above reads, “Repetition is the mother of learning.”  I won’t attempt a Latin translation, but I think that maxim could be qualified to say something like, “Repetition of a clear and consistent message is the mother of learning.”  Vague, inconsistent, or contradictory ... http://www.holdtimestudios.com/blog/on-hold-messaging/on-hold-a-valuable-part-of-a-clear-and-consistent-marketing-strategy.php Looking for hold music for your business phone?  You’re not alone.  For businesses looking to leverage “alternative marketing solutions” in a down economy hold music is a no-brainer weapon for the arsenal.  The use of less expensive promotional vehicles to augment or replace traditional advertising is on the increase even ... http://www.holdtimestudios.com/blog/creative-marketing-ideas/hold-music-guerrilla-marketing-becoming-more-mainstream.php Call it “making lemonade from lemons” or call it “smart business”. Whatever you call it, you’d be well-served by giving appropriate valuation to the time spent on-hold by callers to your telephone system. Businesses pay substantial advertising dollars to “get the ear” of others. When a caller ... http://www.holdtimestudios.com/blog/music-on-hold/turn-the-music-on-and-hold-the-phone.php One of the advantages of hiring a company like Holdtime Studios to do your on-hold messaging is the convenience of having your on-hold messages downloaded into your on-hold player via the Internet. (There seems to be some confusion, generally, regarding what is meant by the terms “upload” and “download”. ... http://www.holdtimestudios.com/blog/on-hold-messaging/think-on-hold-message-instead-of-on-hold-music.php No matter how you slice it, there’s just no free lunch. Take the case of technology, for example. Modern, computer-based, digital technology in particular. I remember just short of a couple of decades ago when we all began to be sold like never before on the marvelous ... http://www.holdtimestudios.com/blog/music-on-hold/telephone-on-hold-music-a-downside-with-a-big-upside.php Your Music On Hold Player. It’s a catch-22. Customers are your life-blood, and marketing is a primary tool for attracting customers, but in times of “fat-trimming” and “cost-cutting” the marketing budget often seems to be one of the easier places to cut back. Because marketing is not an obviously ... http://www.holdtimestudios.com/blog/hold-music-player/turning-your-music-on-hold-player-into-a-guerilla-marketing-machine.php Making Plans for Music On-Hold? Remember: People do Business with People The statement “people do business with people” is much more than a truism.  ‘Worth their salt” business people keep the truth expressed by these words ever in mind.  Consideration of the converse of this principle can be helpful as well:  “People ... http://www.holdtimestudios.com/blog/music-on-hold/making-plans-for-music-on-hold.php To some, it may just be that little box attached to your phone system, but to the more “nuanced”, their on-hold player holds music, messages, and a one-of-a-kind tool for communicating with customers.  The question is, are you communicating with your customers on-hold? Here are three things to think about with ... http://www.holdtimestudios.com/blog/on-hold-messaging/your-on-hold-music-system.php As a general rule, the smaller the business, the greater the number of hats management needs to wear. There’s administration, legal, operations, production, fulfillment, customer service, website, internet and computer systems, telecom, tech-support, sales and marketing, just for starters. In the marketing category, there are the various marketing ... http://www.holdtimestudios.com/blog/music-on-hold/hold-music-players.php In this post we take a break from our considerations of the strategic application of music and message to look at the issue of your choice in an on-hold music and messaging provider. Muzak has earned a dubious reputation over the years with both the public in general and, apparently, with ... http://www.holdtimestudios.com/blog/music-on-hold/hold-musicjust-muzak.php