Comments on: It’s Just Muzak http://www.holdtimestudios.com/blog/music-on-hold/hold-musicjust-muzak.php Hold Time Studios Blog Sat, 04 Feb 2012 09:49:43 +0000 http://wordpress.org/?v=2.6 By: Brittany http://www.holdtimestudios.com/blog/music-on-hold/hold-musicjust-muzak.php#comment-196 Brittany Wed, 26 Aug 2009 12:31:34 +0000 http://www.holdtimestudios.com/blog/?p=163#comment-196 Insipid and vapid, cavalier, neglect… poor service? This is quite an indictment! Rather than support this thesis with facts, the writer relies on vague stereotype and hearsay. The implication that we are lazy, lax or resting on our laurels further illustrates the writer’s lack of grasp on the sensory branding industry, which, by the way, Muzak invented in 1934. Muzak is a proud, 75 year old American company with an amazing history and even more exciting future ahead. Did you know, for instance, that Muzak recorded top-secret encrypted messages for FDR and Churchill during WWII? We offer 400,000 satisfied clients several superior sensory branding products, including on-hold music and messaging, in which arena you must view us as a competitor. We record thousands of on-hold and overhead messages each month, from over 100 of the nation’s top voice talents and A-list celebrities, with the strictest attention to quality and client satisfaction. We respect your entrepreneurship and the quaintness of your family business, and would never set out to malign you or anyone other competitor so publicly. It is unfortunate that the writer took such a negative, gossipy tone when just a few minutes of research on the part of the casual observer will yield a starkly different picture than the one painted here. Rather than cut others down, focus on promoting your unique strengths and let consumers decide for themselves. Insipid and vapid, cavalier, neglect… poor service? This is quite an indictment! Rather than support this thesis with facts, the writer relies on vague stereotype and hearsay. The implication that we are lazy, lax or resting on our laurels further illustrates the writer’s lack of grasp on the sensory branding industry, which, by the way, Muzak invented in 1934.

Muzak is a proud, 75 year old American company with an amazing history and even more exciting future ahead. Did you know, for instance, that Muzak recorded top-secret encrypted messages for FDR and Churchill during WWII?

We offer 400,000 satisfied clients several superior sensory branding products, including on-hold music and messaging, in which arena you must view us as a competitor. We record thousands of on-hold and overhead messages each month, from over 100 of the nation’s top voice talents and A-list celebrities, with the strictest attention to quality and client satisfaction.

We respect your entrepreneurship and the quaintness of your family business, and would never set out to malign you or anyone other competitor so publicly. It is unfortunate that the writer took such a negative, gossipy tone when just a few minutes of research on the part of the casual observer will yield a starkly different picture than the one painted here. Rather than cut others down, focus on promoting your unique strengths and let consumers decide for themselves.

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