Hold Time works with personal networking

~ This was posted on - July 20, 2011

It’s easy to get excited about the promise of digital marketing: a cool website and people TO YOU!  If only it were that easy…   Hold Time has spent a lot of effort on digital marketing, but we’ve found that the best marketing happens through personal relationships.

The quality of on-hold leads that comes through personal relationships is far better than the person connecting with you via the website from out-of-town.    Here’s an example from this week:

Online lead:  The marketing manager saw our website via search on google, emailed us for a custom sample, but would not answer the phone we followed up via phone, then email.  Most leads end this way.  Then – surprise! – she called back to verify some details; But like ALL online leads, she’s considering Hold Time with many other music on hold vendors.    Who knows if it will work out?

Personal referral lead: We were referred into a company that recently had a new phone system installed, and they needed on hold messaging to connect with their customers.  I walked in, and they were ready for me: Ideas and brochures to write a great script, even some suggestions for music!  Price?  No problem.  I am not the most expensive service in town, and they wanted someone they could trust to talk to their callers.  Everything was put together that day.  That’s how it’s supposed to work!

Gathering personal referrals is very inefficient compared to online digital media.  You have to do a lot of legwork to get a that coveted referral.   I recently bought a more fuel-efficient car to get around time to stoke those relationships which have waned over the years… I’m excited to get going!

it’s difficult to create that personal repore with through a computer screen or over the phone, so Hold Time is shifting our priorities back personal networking – to capitalize on the personal relationships we already have in organizations like OEA, and Le Tip.

Last year I was wrangling with these marketing ideas with a most excellent friend and marketing manager.  ”Which one works?” I asked.  ”Patrick!” He said, “They ALL WORK to some degree, you just have to figure out which one works for YOU.”

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