How to wake up callers with on-hold messaging
~ This was posted on - December 15, 2008
You may think that on-hold is for putting people to sleep, but that’s because you’ve never heard well written script. One of our more interesting clients is a second-hand gadget retail store – www.ilikestuff.com. Potential customers call stuff to get a valuation on their Xbox or Blackberry, and Stuff uses their on-hold to keep them waiting just a bit longer.
Warning: the following sample is not for everybody, but it works great for Stuff.
YOU MAY HAVE WONDERED HOW WE CAN TELL WHAT AN ITEM IS WORTH. A FEW YEARS AGO WE HIRED SOME READERS FROM THE PSYCHIC FRIENDS NETWORK, BUT THEY DIDN’T WORK OUT. WEREN’T TOO GOOD AT GUESSING PRICES. SO WE BOUGHT SOME BOOKS, AND YOU CAN SEE THEM WHEN YOU BRING YOUR STUFF IN. WE’RE HERE TO HELP- PLEASE REMAIN ON THE LINE.
What I’ve heard is that callers actually ask to get put BACK on hold to hear more the paragraphs! Now, that’s a great compliment.
Here’s another technique: Ask the question, then provide the answer in the next paragraph. Here’s www.golfscorecards.com, encouraging callers to re-order brochures.
REDESIGN PENALTY 1
WHAT’S THE PENALTY WHEN A PLAYER STRIKES ANOTHER PLAYER’S BALL ON THE GREEN IN STROKE PLAY? THE ANSWER IS COMING UP.
REDESIGN PENALTY 2
IF YOU PUTT INTO ANOTHER PLAYER’S BALL, IT’S A TWO STROKE PENALTY. WHAT’S THE PENALTY IF YOU WANT TO REDESIGN YOUR SCORE CARD WHEN YOU RE-ORDER? NOTHING – BECAUSE WE DO IT FREE. PLEASE LET US KNOW EXACTLY WHAT YOU WANT AS SOON AS WE RETURN TO THE LINE. THANKS FOR CALLING GOLF SCORE CARDS INC.
Read more good reasons at http://www.nfib.com/object/3654938.html, and hear it done the right way at www.holdtimestudios.com