Use your phone system to reduce costs.

Hold time Studios provides custom, regularly updated music on hold and onhold messaging for a range of business types from financial services to manufacturing to healthcare – and just about everyone in-between. From the professional quality of the finished production to the flexibility to work with most phone systems (including Avaya, Cisco, Panasonic, Mitel, and NEC) to the low cost onhold messaging from Holdtime makes good sense. Why should you consider the benefits of onhold messaging for your company? Let’s use a nautical metaphor to paint the picture…

Sailing the seas of today’s business climate is not for the faint of heart! You need savvy and grit to stay the course. Jumping through all of the legal hoops and clearing the hurdles of red tape and paperwork just to be able to get your “ship” out of the harbor, is only the beginning. Endless challenges await on the open sea. Pirates (commonly referred to as “excessive taxes”) seem to be constantly on the increase plundering and extorting (and beware running aground on “hidden” taxes!) Rival merchants vie for precious customers at every port. Then there’s the cost of equipping and maintaining your ship and crew. If you’re determined to stay the course and not abandon ship, you have to find a way to lighten the load as you leverage the “wind” that drives your ship forward.

Cash flow is the wind in your sails, and the key to cash flow is customers. “Top of mind awareness” could be the “sails” in our analogy. Yes, you may need to cut back on marketing ideas that are not cost effective, but eliminate marketing entirely and you’ll likely find yourself dead in the water. For many reasons, customer retention is often as or more important to cash flow as customer acquisition. Whether for taking care of existing customers or “reeling in” the ones “on the line”, few marketing strategies match the efficiency, flexibility, and cost benefits of onhold messaging. Strategic use of your phone system through onhold messaging could be just what you need to give you the edge to “bring your ship to port”. You can listen to samples of Holdtime’s custom onhold messaging right now at Hold Time Studios.