What you customers want from music on hold

Filed under: Music On Hold — admin @ 3:00 pm

~ This was posted on - April 6, 2009

What do you like to hear on-hold? We’re used to getting silence, static, or the radio. Nobody remembers music on hold paragraphs that are long, boring, and full of superlatives packed into lists of services. All of these present a bleak, if not crummy image of the company that’s being called.

Maybe you remember a cool on-hold message that was creatively written, mixed with a bit of humor… or better yet – sound effects? www.holdtimestudios.com can do the boring stuff, yes, but why when for the same price you can engaging and educational music on hold?

Skip the boring studios, toss the old radio – and try us out.

Oh, yes… there are statistics to back us up. Here they are:

AT&T said,

“70% of calls are placed on hold for 30 seconds or longer. If a callers listens to silence, with commercial call will suffer a 75% abandonment rate. For first time callers, more than half will not call back.”

CNN said,

“The average person spends 100 hours per year on hold.”

Cellular Marketing Magazine

“Over 90% of callers prefer on-hold messages over silence.”

Telemarketing Magazine said,

“Surveys show that 25 to 40% of callers make purchases based on information they heard on-hold.”

So, does that sound like a good $1.50/day investment for your marketing budget?

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