Caligula gets put on-hold and watered down.

Filed under: Uncategorized — admin @ 11:12 am

~ This was posted on - July 3, 2012

Our server at Hold Time is the final resting place for hundreds of on-hold paragraphs that were fantastic, absolutely dynamite, but got cut in the final edit.  No chance here to do an Extended Edition DVD… they are dead, and not coming back although they supremely entertaining

 Here’s an example of creative scripting:

 Ancient Bearing part 1

Looking for a wooden bearing?  We don’t have any, but we know where to find one at the bottom of the lake in Italy.  Details are coming up…

 Ancient Bearing part 2

_____ spends a lot of time rummaging through surplus parts looking for bearings you might need, but we couldn’t buy this one… A wooden bearing was found supporting a statue of the Roman Emporer Caligua.  It was on one of his party ships, and the wooden thrust bearing allowed the likeness of Caligula to rotate around for all to see.  _____  has (almost )every bearing made for you today in our 80,000 warehouse, when we return to the line!

 After the owner took a look at it, our paragraph turned into:

  “_______ stocks more than 250,000 unique sizes of bearings including,: Ball Bearings, Roller Bearings, and Tapered Roller Bearings, Pillow Blocks, Needle Bearings, and Flange Units.  We’ll return to the phone in just a moment.”

 …yawn.  Why did our music on hold paragraph have to die?

 Because it was dumbed down.  When a company is young and/or hungry, their marketing can tank by:

 Presenting bland content.  A cool graphic is good, but content that makes an impression may offend someone.

  1. Describing a scope of services so wide and diluted that it leaves the consumer wondering what they actually good at.
  2. Have so many cooks in the kitchen (especially in a family owned business), that most creative intent is stripped out during the review process.

 So you get incredibly dull on-hold marketing.

 Worried about catchy on-hold marketing?  I’ve found that callers will grant your on hold marketing approach more creative license because it’s a spoken medium, and they’ll remember the impression more than the information they hear.

 Give it a try!

 Patrick B / 800-521-5570

pbolan@holdtimemusic.com


Don’t clutter your message.

Filed under: Uncategorized — admin @ 9:08 am

~ This was posted on - June 11, 2012

Most sales people clutter their messages at a sales call, at least I do.  
This might help: 

 

Standing before the sales team, I slid a box of donuts down the conference table and said, “Good things come to those who wait.”  It’s Hold Time‘s logo, and the centerpiece of the personal ad every good sales person should in their tool box.  If you had 30 seconds to communicate yourself and your product, what do you say?  

 When an accountant who handled bankruptcies explained what he did, he always got the same response, “Oh, what a depressing line of work.  Must be hard.”  It left a negative impression, and he got few new clients.   

 Patrick is happy and cold.
But when he re-worked his 30 second personal ad, to “I’m a CPA who helps people turn their businesses around, especially after bankruptcy,” the effect on sales was immediate.  It was short, simple, memorable, and powerful.  

 What is the key item that you want prospects to remember about the benefit you’re bringing?  Condense it, and hit it again and again in a sales call so that the person listening will remember “this is the benefit they’ll bring to me.”  

 As an owner-operator for holdtimestudios.com, my view of Hold Time is complicated… it’s writing, equipment, studio voicework, music, marketing, networking, and so on.  I’ve had a hard time separating operations side from my marketing, but when I remember “Good things come to those who wait” as I walk into a sales call, the benefit I bring to the prospect will be much clearer.   800-521-5570


Untitled

Filed under: Uncategorized — admin @ 10:12 am

~ This was posted on - May 8, 2012

The Small Business Optimism Index

 

 

Marketing sells hope.  The business hopes their product is something prospects want, and marketers have the skills to get the hope out there.  I always tell prospects, “I can’t promise to solve your marketing problems, but when it comes to getting the music on hold message out to people who are calling you – you’re not going to find anyone better!” It’s a good system!

 

Most of my customers are small business owners, and if their hope sags with the economy, then my business hurts too.  While working on my M.B.A. from which Hold Time Music was created, I developed a real appreciation for graphs… particularly, economic indicators.  In the past, I’ve written about Google’s search index by industry (sample keyword: phone systems) as a rough approximation of consumer interest over time. 

 

But today I found a better one that ties in the sentiment of small business owners, and seems to exactly match my fortunes in the B2B music on hold industry.  Check this out:

 

Do you see your sales growth here?

f you spend a lot of time marketing to small business owners, this graph may look familiar.  It’s your sales growth… at least it’s mine, anyway.

 

The good news of the NFIB Small Business Optimism Indexis things are moving up, and they’re about ½ way back to pre-recession levels.  I would say the hope is spreading, and that’s good for sales.

 

That optimism is weaker in Oregon.  Inside the Portland metro area, small business are weaker than their rural cousins.  Large rural business +100 employees have suffered the most as shown here:

  

Metro small business squeezed hard

 


Welcome to Schulhof Veterinary Hospital!

Filed under: Hold Music Player,testimonials — admin @ 10:16 am

~ This was posted on - March 13, 2012

Schulhoff Veterinary Service 03-2012

What they do:

Schulhoff Animal Hospital serves an affluent community of pet lovers in Connecticut from remodeled mansion that was used (briefly) as General Sherman’s headquarters in the Civil War.  It’s a family-run business, that really took the time to communicate the feel of their pet hospital; And so, our writing on this project achieved the best type of on-hold messaging content: stories!

Schulhoff Veterinary Service serves an affluent community in Conn UNUSUAL CASE, BOA CONSTRICTOR, PT.1

DOCTOR BENYEI TELLS AN AMUSING STORY ABOUT WHEN HE WAS FIRST STARTING OUT AS A YOUNG VET, WILLING TO TACKLE ANYTHING THAT CAME ALONG.  ONE SATURDAY MORNING THE EXAM ROOM WAS FULL OF LITTLE SICK POODLES AND CATS.  A FEW MINUTES LATER DOCTOR BENYEI LOOKED UP AND THE ROOM WAS EMPTY, EXCEPT FOR A TWELVE-YEAR-OLD BOY SITTING THERE WITH A PAPER SHOPPING BAG.  THE REST OF THE STORY, IN TEN SECONDS…

UNUSUAL CASE, BOA CONSTRICTOR, PT. 2

AS DOCTOR BENYEI WAS STARING WITH CURIOSITY AT THE SHOPPING BAG, OUT POKED A HEAD AND PEERED AROUND LIKE A PERISCOPE ON A SUBMARINE.  IT WAS A SIX-FOOT BOA CONSTRICTOR WITH AN UPSET STOMACH!  WELL, OF COURSE DOCTOR B. TOOK CARE OF THAT POOR SNAKE!  WHATEVER’S AILING YOUR PET, BRING IT IN AND WE’LL MAKE IT ALL BETTER!  TELL US ABOUT IT, WHEN WE RETURN TO THE LINE.

Marketing Challenge:

Every veterinary clinic wants their customers to do two things 1) come back for regular checkups, and 2) Use them for the scope of services that they provide.  Schulhoff Veterinary Hospital has a dog and cat boarding service which is the best in the area.  Cats can freely roam around on furniture in a dedicated room, and watch the action outside through an antique picture window as the sun streams through. Sounds like the perfect cat holiday for me!

Equipment:

Veterinary service has a strong seasonal aspect: Summer for vaccines and outdoor issues, Holiday for “keep your pets away from…”, and Winter for cold-weather issues.  So, Schulhoff needed to update their production seasonally.  Hold Time installed a player that automatically updates their productions over the internet within two hours of it being completed in our studio.  Best of all, Schulhoff’s doesn’t have to do anything but approve the production… Hold Time handles the rest!

Schulhoff was referred to us through our website, www.holdtimestudios.com, but not to the home page, they told me.  Curiously, the keywords “music on hold Avaya” takes the search engines to the Installation Page ( see hyper link here ), which lists instructions for many types of phone systems.


One day on hold in Portland, Oregon

Filed under: Uncategorized — admin @ 12:28 pm

~ This was posted on - February 16, 2012

All in one week.

It’s amazing to me how many industries use on-hold messaging… I’m constantly walking into NW businesses and saying, “Who knew this was here?”  Just last week, I was working with:

 

#1: St. Vincent De Paul: Originally a Roman Catholic institution, this charitable organization now helps 350,000 people every year in the Portland area – and 60% of their assistance is through food.  From Milwaukie, OR their warehouse transports 1.3 million pounds a year to the hungry.

 

 

#2: Game Time: Soon to open in Tigard, OR, these guys have taken an old restaurant and upgraded it with bowling lanes, arcades, and over 35 flat screen TV’s.  Ever wonder what the back end of a bowling alley looked like?

 

#3: Stopping in at the Rose Garden for telecom network event sponsored by Allworx, followed by the Portland Winterhawks.  Those are some noisy fans.

 

#4:

Logmax: From Vancouver, WA. this Swedish company distributes logging equipment – specifically, an all-in-one 7000 pound head that cut down, delimb, and stack a tree in 30 seconds.  You can see the video here, it’s pretty incredible.

 

 

#5:E and A Auto Repair gets the Inspirational Award for the week: Nazier came from Sudan by way of Saudi Arabia, where he worked on the Prince’s Rolls Royces.  After work, he rebuilds a Shelby GT 500 “Elanor”.  He figured out a way start his own shop, and now has a very loyal customer base in NE Portland.  

 

All this in one week!  Amazing.  I love my job.

Patrick 503-740-0121


One day in Portland, Oregon on-hold

Filed under: Marketing Challenges,Music On Hold — admin @ 12:22 pm

All in one week.

It’s amazing to me how many industries use on-hold messaging… I’m constantly walking into NW businesses and saying, “Who knew this was here?” Just last week, I was working with:

#1: St. Vincent De Paul: Originally a Roman Catholic institution, this charitable organization now helps 350,000 people every year in the Portland area – and 60% of their assistance is through food.  From Milwaukie, OR their warehouse transports 1.3 million pounds a year to the hungry.

#2: Game Time: Soon to open in Tigard, OR, these guys have taken an old restaurant and upgraded it with bowling lanes, arcades, and over 35 flat screen TV’s.  Ever wonder what the back end of a bowling alley looked like?

#3: Stopping in at the Rose Garden for telecom network event sponsored by Allworx, followed by the Portland Winterhawks.  Those are some noisy fans.

#4:

Logmax: From Vancouver, WA. this Swedish company distributes logging equipment – specifically, an all-in-one 7000 pound head that cut down, delimb, and stack a tree in 30 seconds.  You can see the video here, it’s pretty incredible.

#5:E and A Auto Repair gets the Inspirational Award for the week: Nazier came from Sudan by way of Saudi Arabia, where he worked on the Prince’s Rolls Royces.  After work, he rebuilds a Shelby GT 500 “Elanor”.  He figured out a way start his own shop, and now has a very loyal customer base in NE Portland.

All this in one week!  Amazing.  I love my job.

Patrick 503-740-0121


You get what you pay for: The RCA Executive Series phone system

Filed under: Uncategorized — admin @ 1:00 pm

~ This was posted on - January 15, 2012

At least once a month, someone calls me asking about the music on hold BEEP that callers get on the RCA Executive Series 25403, and 254XX systems.  

Sorry, Frank. The annoying BEEP cannot be turned off.  You’ve got three options:

1. Buy another small system like this one from AT&T.  We have several customers who ditched the RCA, and are very happy with this one

2. Get a professional grade phone system.  

3. Equipped with a music on hold analog adapter from Hold Time Studios, we can effectively mask the BEEP… but we can’t make it go away altogether.

Every phone system has a different configuration, and Patrick knows what to do.  Email him, or talk to him right now at 800-521-5570.

 




You get what you pay for: The RCA Executive Series phone system

Filed under: Uncategorized — admin @ 1:00 pm

At least once a month, someone calls me asking about the music on hold BEEP that callers get on the RCA Executive Series 25403, and 254XX systems.  

Sorry, Frank. The annoying BEEP cannot be turned off.  You’ve got three options:

1. Buy another small system like this one from AT&T.  We have several customers who ditched the RCA, and are very happy with this one

2. Get a professional grade phone system.  

3. Equipped with a music on hold analog adapter from Hold Time Studios, we can effectively mask the BEEP… but we can’t make it go away altogether.

Every phone system has a different configuration, and Patrick knows what to do.  Email him, or talk to him right now at 800-521-5570.

 




The best Holiday on-hold paragraph ever!

Filed under: Uncategorized — admin @ 9:06 am

~ This was posted on - December 15, 2011

The best on-hold paragarph ever
Those wrinkles!

no wrinkles for me!I’m always thinking about the best on-hold paragraph ever written at Hold Time – this one was for a medical spa.

“If you’re spending time around extended family this Holiday Season, take a look around… those wrinkles will be coming to a face very near you within a few years – but they don’t have to… your skin can be clear and beautiful at any age at Allure Med Spa!”

 

You can do much better than the radio by marketing to your customers with creative on-hold messaging, and decent music.  Contact us today!


The White Elephant wins again! The most popular Holiday 2011 paragraph.

Filed under: Uncategorized — admin @ 11:48 am

~ This was posted on - December 13, 2011

Out of dozens of options, this paragraph was picked by our customers most often to be used in their Holiday 2011 production: 

 

Part 1:

 

Chances are you may be invited to a Holiday soiree over the winter season where a “white elep hant” gift exchange takes place.  Do you know where the expression “white elephant” comes from?  We’ll tell you about it,in ten seconds…

A blessing and a curse.

 

Part 2:

 

Kings in southeast asia used to keep the rare white elephant as a 

sign that they reigned with justice and power.  The animals were considered sacred and were protected by law from labor, so a gift of one was both a blessing and a curse.  Eventually, any gift that was expensive to maintain, or DIFFICULT TO DISPOSE OFbecame known as a “white elephant”.  We don’t see too many elephants here, but this season there are customers a-

plenty!  We’re on our way to your call right now! 

 

What does it sound like? Hear it here!

WHITEELEPHANTFRAGMENT.mp3 Listen on Posterous


« Previous PageNext Page »



Copyright 2008 © Hold Time Studios Site design by Doug Williams & Associates