How Long should my messaging on hold paragraphs be? Part 2

Filed under: Uncategorized — admin @ 8:26 am

~ This was posted on - December 3, 2008

One fun technique we use here at Hold Time Studios is taking a big concept, and splitting it into two paragraphs to market to music on hold callers. For example: How much does the average caller know about fraud litigation. Not much, so www.heekinlawoffice.com took a big concept and broke it into two paragraphs.

FRAUD 1

TODAY’S BUSINESS CLIMATE IS RAPIDLY CHANGING, AND THE HEEKIN LAW FIRM IS AT THE FOREFRONT OF THAT CHANGE – ESPECIALLY IN FRAUD RELATED MATTERS. IN A WORLD WHERE 97% OF ALL INFORMATION IS CREATED AND STORED ELECTRONICALLY, IT CAN TAKE AN INTERDISCIPLINARY TEAM OF PROFESSIONALS TO INVESTIGATE FRAUDULENT ACTIVITY. BUT RATHER THAN REACTING TO THE PROBLEM, THE HEEKIN LAW FIRM BELEVES THERE IS A BETTER WAY – WELL TELL YOU ABOUT IT IN JUST A MOMENT.

FRAUD 2

BENJAMIN FRANKLIN ONCE SAID, “AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE.” THAT’S CERTAINLY TRUE WITH THE RISK OF FRAUD. THE HEEKIN LAW FIRM HAS THE SKILLS AND EXPERIENCE TO DETER AND DETECT FRAUD. WE PROVIDE FRAUD PREVENTION TRAINING, ADVISING YOU WITH A TEAM OF PROFESSIONALS, INCLUDING LAWYERS, ACCOUNTANTS, COMPUTER FORENSICS, AND HR. THANK YOU FOR CALLING – WE’LL BE BACK ON THE LINE IN JUST A MOMENT.

The beauty of this approach in scripting is this: it makes the on-hold caller wonder what’s coming next…. Instead of fighting the impulse to hang up, they’re hanging on to get the answer!

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