Music on hold marketing during business transitions
~ This was posted on - January 23, 2009
If you’re a business owner who has been working on a change-of-ownership, or new location for months – you’ll be surprised at how clueless your customers are. It’ may be a big transition to you, but bringing your clients with you will take more than just word-of-mouth. Direct Mail, phone calls, emails, and music on hold advertising messages are part of an effective strategy of information dissemination.
Our expertise is messaging on hold. Often we’re called in to create a customized script that let’s every caller know that the business has undergone a significant change. For a dental office that’s moved, like www.palenadentalarts.com, frustrated patients will be showing up at the old location unless you’re successful with messages such as these:
You’re call is ringing in today at our new location in Salmon Creek. No more stairs! Now, we’ve got a elevator that takes you to one of the most advanced dental care suites in the Northwest. It’s easier to find too… in fact, if you’re on the I-5 or I-205 freeways right now, you’re less than 7 minutes from a beautiful smile. Get directions at www.palenadentalarts.com, or ask us when we return to the line!
This approach works just as well during an ownership transition, new product launch, structural change in the way that you do business that you’re customers need to know about. Use www.holdtimestudios.com ‘s custom on-hold shop to produce messages for you that work. Through inexpensive creative marketing on your phone system, your customer will learn the full benefit of why they make the right call with then called YOU.